Another thing or two about those trade show pow-wows…

1) Who is doing the most talking, you company spokesperson or your PR person? Should be the former, rather than the latter.  Unless there’s something majorly going south in the briefing,  a PR person should be seen rather than heard during the course of a briefing.

2) Hospitality:  Sure, food is nice to have, but the best thing to have on hand during a one-on-one chat is a drink, preferably water.  And this goes double if you are conducting briefings in Las Vegas, home of the dry throat and parched mouth.

3) Twenty-five minutes or less, if you please, depending on the topic. Unless you have some really juicy topics (note the multiple) of interest.

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One response to “Another thing or two about those trade show pow-wows…

  1. Can’t you just “out” whoever is out there speaking at trade shows – particularly when they are NOT the spokesperson? People need to know that’s not a “good look.”

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