CNET’s desperate ad revenue play – Condoms and Cialis

Is CNET so hard-up for ad revenue that it has to take ads for Trojans and erectile dysfunction medications? Looks that way.

The home of tech geek information, CNET’s female contributors must love the “above the fold” banner ad on news.com for Cialis.  The banner ad offers a click-through to a free trial sample and has a nice slow roll of safety information, including the classic see-your-doctor if you have an erection lasting more than four hours.

And if old dysfunctional men read news.com, Crave’s latest side-banner ad is aimed at the younger hornier geeks:  “Anytime, Anywhere” Trojan2Go, a pocket-sized two pack of condoms.

Maybe I’m a celibate  old man, but how come CNET has to run these ads while CNN doesn’t?

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One response to “CNET’s desperate ad revenue play – Condoms and Cialis

  1. Doug,

    This is a classic example of what happens when a media planner realizes there’s an audience that over indexes against the target group.

    This tells me that Crave’s readership is mostly male and it also implies that Cialis is for players of all ages.

    Now why did CNET take the ad? Likely they don’t have the “standards and practice” type of rules that Time Warner has in place for CNN.

    Now, I could get cheeky, and say things like, “in this economy they were hard up for cash” or “someone felt this would sure cause a rise….”

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