Yes, some companies market and PR better than others…

“You are getting paid off by <so-and-so> to write about them, aren’t you?”

Riddle me this, Batman:  If a company decides to invite an editor or five to its user group meeting or some sort of designed/structured media event and picks up part or all the tab for transport, food, and lodging, is that “buying” coverage?

Or is the company simply conducting a better media relations campaign than the competition?

There’s nothing to prevent competitors from doing the same thing, hm?

And let’s face it: If I’m spending quality time with a company for a day or two, what am I most likely to write about? The company? Or its competitors?


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